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Journal of business research : JBR
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Technology analysis & strategic management
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ECONIS (ZBW)
2,693
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1
Can after sale service generate brand equity?
Ahmad, Sajjad
;
Butt, Muhammad Mohsin
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009570864
Saved in:
2
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
3
The correlation of brand equity and crisis : a review and directions for future research
He, Liuying
;
Ran, Yaxuan
- In:
Modern economy
6
(
2015
)
3
,
pp. 392-397
Persistent link: https://www.econbiz.de/10011286418
Saved in:
4
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
5
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
6
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
7
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
Saved in:
8
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
9
Fame and fortune : a conceptual model of CEO brands
Bendisch, Franziska
;
Larsen, Gretchen
;
Trueman, Myfanwy
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 596-614
Persistent link: https://www.econbiz.de/10009733006
Saved in:
10
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
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