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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Contingent reliance on the affect heuristic as a function of regulatory focus
Pham, Michel T.; Avnet, Tamar - In: Organizational behavior and human decision processes : … 108 (2009) 2, pp. 267-278
Persistent link: https://www.econbiz.de/10009517996
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Consumers’ trust in feelings as information
Avnet, Tamar; Pham, Michel T.; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
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On consumption happiness : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T. - In: Gestion 2000 7 (1991) 4, pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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Editorial: The seven sins of consumer psychology
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Shaping customer satisfaction through self-awareness cues
Pham, Michel T.; Goukens, Caroline; Lehmann, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10008666367