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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
30
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30
Advertising effects
13
Werbewirkung
13
Experiment
10
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9
Werbung
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Brand image
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Aufsatz in Zeitschrift
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52
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Vohs, Kathleen D.
27
Fennis, Bob Michaël
18
Janssen, Loes
10
Baumeister, Roy F.
6
Fransen, Marieke L.
4
Aaker, Jennifer
3
Hamilton, Ryan
3
Ketelaar, Paul E.
3
Pruyn, Ad
3
Stillman, Tyler F.
3
Bernritter, Stefan F.
2
Dahl, Darren W.
2
Das, Enny
2
Fennis, Bob M.
2
Fiske, Susan T.
2
Fransen, Marieke
2
Garbinsky, Emily N.
2
Hühn, Arief Ernst
2
Kervyn, Nicolas
2
Malone, Chris
2
Moes, Anne
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Schouten, Alexander P.
2
Sedikides, Constantine
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Smeesters, Dirk
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Stroebe, Wolfgang
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Verhagen, Tibert
2
Wiebenga, Jacob H.
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Woudenberg, Thabo J. van
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Adriaanse, Marieke A.
1
Ainsworth, Sarah E.
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Alquist, Jessica L.
1
Alvarez, Claudio
1
Andreassen, Tor W.
1
Ariely, Dan
1
Banker, Sachin
1
Barauskaite, Dovile
1
Barauskaitė, Dovilė
1
Barsyte, Justina
1
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Journal of business research : JBR
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
Journal of behavioral decision making
2
Journal of consumer behaviour : an international research review
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research : JMR
2
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business ethics : JOBE
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
52
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1
Acts of benevolence : a limited-resource account of compliance with charitable requests
Fennis, Bob M.
;
Janssen, Loes
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10003861931
Saved in:
2
The path of least resistance : regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes
;
Fennis, Bob Michaël
;
Pruyn, Ad
;
Vohs, …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1041-1045
Persistent link: https://www.econbiz.de/10003766340
Saved in:
3
Mindless resistance to persuasion : low self-control fosters the use of resistance-promoting heuristics
Janssen, Loes
;
Fennis, Bob Michaël
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 536-549
Persistent link: https://www.econbiz.de/10011814984
Saved in:
4
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
5
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
6
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
7
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
8
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
9
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
10
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
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