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Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420

Persistent link: https://www.econbiz.de/10003867363

Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10003947432

Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82

Persistent link: https://www.econbiz.de/10009160714

Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing 77 (2013) 6, pp. 1-20

Persistent link: https://www.econbiz.de/10010203384

Hamilton, Ryan - In: Consumer psychology review 7 (2024) 1, pp. 58-74

Persistent link: https://www.econbiz.de/10014505997

Chernev, Alexander - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 178-183

Persistent link: https://www.econbiz.de/10009127087

Chernev, Alexander - 2012

Persistent link: https://www.econbiz.de/10009549036

Chernev, Alexander - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 16-17

Persistent link: https://www.econbiz.de/10009619152

Chernev, Alexander - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 761-774

Persistent link: https://www.econbiz.de/10008856984

Chernev, Alexander - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10009007737