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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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HELP : for a life without tobacco ; a case study on demarketing across two levels
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco; … - In: Marketing intelligence & planning 27 (2009) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10009526342
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Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.; Shiu, Edward; Thrasher, James F.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
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Demarketing tobacco through governmental policies : the 4Ps revisited
Shiu, Edward; Hassan, Louise M.; Walsh, Gianfranco - In: Journal of business research : JBR 62 (2009) 2, pp. 269-278
Persistent link: https://www.econbiz.de/10003810571
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A multi-country assessment of the long-term orientation scale
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco - In: International marketing review 28 (2011) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
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Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of business research : JBR 67 (2014) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M.; … - In: Journal of business research : JBR 64 (2011) 7, pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
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Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco; Shiu, Edward; Schaarschmidt, Mario; … - In: Psychology & marketing 39 (2022) 12, pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094