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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
60
Konsumentenverhalten
60
Beziehungsmarketing
24
Deutschland
24
Germany
24
Relationship marketing
24
Customer satisfaction
14
Kundenzufriedenheit
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Undetermined
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Article
140
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1
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Aufsatz in Zeitschrift
Article in journal
141
Aufsatz im Buch
22
Book section
22
research-article
18
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
7
Case study
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Fallstudie
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Lehrbuch
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viewpoint
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Hochschulschrift
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Language
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English
111
German
30
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Walsh, Gianfranco
114
Shiu, Edward
24
Hassan, Louise M.
20
Beatty, Sharon E.
14
Schaarschmidt, Mario
12
Wiedmann, Klaus-Peter
11
Hastings, Gerard
9
Hennig-Thurau, Thorsten
8
Mitchell, Vincent-Wayne
8
Bartikowski, Boris
7
Brach, Simon
6
Dose, David
6
Hassan, Louise
6
Shaw, Deirdre
6
Buxel, Holger
5
Kilian, Thomas
5
Michaelidou, Nina
5
Parry, Sara
5
Klee, Alexander
4
Möhring, Michael
4
Albrecht, Arne Keno
3
Evanschitzky, Heiner
3
Frenzel, Tobias
3
Gordon, Ross
3
Groth, Markus
3
Hammes, Eva Katharina
3
Hille, Patrick
3
Pervan, Simon J.
3
Schwabe, Maria
3
Shiu, Edward M. K.
3
Albrecht, Arne K.
2
Bove, Liliana L.
2
Eadie, Douglas
2
Elsner, Ralf
2
Gremler, Dwayne D.
2
Hofacker, Charles F.
2
Ifie, Kemefasu
2
Ivens, Stefan
2
Koot, Christian
2
Korflesch, Harald F. O. von
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Journal of business research : JBR
21
Jahrbuch der Absatz- und Verbrauchsforschung
10
Marketing : ZFP ; journal of research and management
10
European management journal
7
British journal of management : BJM
6
Journal of consumer behaviour : an international research review
5
Psychology & marketing
4
The journal of services marketing
4
European journal of marketing : EJM
3
International journal of consumer studies
3
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Corporate reputation review : an international journal
2
HMD : Praxis der Wirtschaftsinformatik
2
International marketing review
2
Journal of business ethics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Marketing intelligence & planning
2
Marketing theory
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Yearbook of marketing and consumer research
2
Zeitschrift für Energiewirtschaft : ZfE
2
Academy of Management journal : AMJ
1
British journal of management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
European management review : the journal of the European Academy of Management
1
European retail research
1
Food policy : economics planning and politics of food and agriculture
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of innovation management
1
International journal of innovation management : IJIM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
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ECONIS (ZBW)
141
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1
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10
of
141
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1
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
2
HELP : for a life without tobacco ; a case study on demarketing across two levels
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009526342
Saved in:
3
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
Saved in:
4
Demarketing tobacco through governmental policies : the 4Ps revisited
Shiu, Edward
;
Hassan, Louise M.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 269-278
Persistent link: https://www.econbiz.de/10003810571
Saved in:
5
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
Saved in:
6
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
Saved in:
7
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
8
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
Saved in:
9
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
10
The moderating role of national cultural values in smoking cessation
Hassan, Louise M.
;
Shiu, Edward
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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