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Factors influencing purchase intention on private label products

Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945

Persistent link: https://www.econbiz.de/10012671840

Branding of private label products by product category : a model suggestion for fmcg market

Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31

The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...

Persistent link: https://www.econbiz.de/10012588800

Positioning of private label brands of men's apparel against national brands

Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10012614795

The thrill of a smart purchase : does country matter?

Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: International journal of consumer studies 46 (2022) 1, pp. 295-308

Persistent link: https://www.econbiz.de/10012808033

Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367

Persistent link: https://www.econbiz.de/10009541787

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

The role of brand equity in a new rebranding strategy of a private label

Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507

Persistent link: https://www.econbiz.de/10012287217

The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?

Dawes, John - In: Australasian marketing journal 28 (2020) 2, pp. 90-99

Persistent link: https://www.econbiz.de/10012253927

The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands

Reinders, Machiel J.; Bartels, Jos - In: The journal of brand management : an international journal 24 (2017) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10011704264