Similar Search Results

The effects of service on multichannel retailers' brand equity

White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270

Persistent link: https://www.econbiz.de/10009788860

The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry

Chowdhury, Fairuz; Swaminathan, Srinivasan - In: Services marketing quarterly 44 (2023) 4, pp. 277-308

Persistent link: https://www.econbiz.de/10014418062

The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty

Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372

Persistent link: https://www.econbiz.de/10012420421

Influence of consumer perceptions of private label brands on store loyalty : evidence from Indian retailing

Gangwani, Sanjeevni; Mathur, Meenu; Shahab, Sana - In: Cogent business & management 7 (2020) 1, pp. 1-23

In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling approach. The model illustrates the influence of...

Persistent link: https://www.econbiz.de/10012626147

Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

Perceptions of others, mindfulness, and brand experience in retail service setting

Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52

Persistent link: https://www.econbiz.de/10011598567

Does sustainability drive to create store equity? : a proposal through image, quality and loyalty

Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727

Persistent link: https://www.econbiz.de/10013398102

Enhancing customer relationships with retail service brands : the role of customer engagement

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193

Persistent link: https://www.econbiz.de/10011565134

How individual value structures shape smart shopping experience and brand choices : an international perspective

Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532

Persistent link: https://www.econbiz.de/10012065239

Governance of private label as strategic asset : developing a brand valuation model

Giovannini, Renato; Sansone, Marcello; Marsigalia, Bruno; … - In: Journal of governance and regulation : international … 6 (2017) 4, pp. 17-29

Persistent link: https://www.econbiz.de/10011921406