//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
5,571
Werbung
5,491
Advertising effects
2,716
Werbewirkung
2,716
Consumer behaviour
2,229
Konsumentenverhalten
2,229
Internet marketing
1,248
Online-Marketing
1,248
Ökonometrisches Modell
836
Econometric model
835
Theorie
809
Theory
809
advertising
624
United States
556
USA
555
Brand management
548
Markenführung
548
Social Web
445
Social web
445
Brand image
385
Markenimage
385
Marketing management
378
Marketingmanagement
378
Preismanagement
259
Pricing strategy
259
Brand
247
Markenartikel
242
Target group
223
Zielgruppe
223
Emotion
209
Household
208
Privater Haushalt
207
Game theory
201
Spieltheorie
201
Children
169
Kinder
169
Marketing
169
households
166
Gender
160
Estimation
159
more ...
less ...
Online availability
All
Undetermined
3,289
Free
538
Type of publication
All
Article
7,017
Book / Working Paper
53
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7,070
Graue Literatur
2,122
Non-commercial literature
2,122
Working Paper
2,037
Arbeitspapier
1,787
Aufsatz im Buch
947
Book section
947
Hochschulschrift
771
research-article
580
Thesis
535
Collection of articles of several authors
425
Sammelwerk
425
Aufsatzsammlung
282
Konferenzschrift
269
Dissertation u.a. Prüfungsschriften
236
Lehrbuch
182
Bibliografie enthalten
181
Bibliography included
181
Textbook
161
review-article
126
Conference proceedings
117
review
86
Collection of articles written by one author
77
Sammlung
77
Article
71
Bibliographie
71
Conference paper
71
Konferenzbeitrag
71
Case study
63
Fallstudie
63
Wörterbuch
43
Bibliografie
42
case-report
42
viewpoint
39
Systematic review
37
Übersichtsarbeit
37
Ratgeber
36
Reprint
35
Handbook
34
more ...
less ...
Language
All
English
6,813
German
136
French
34
Spanish
30
Russian
11
Polish
10
Portuguese
8
Italian
7
Croatian
4
Bulgarian
3
Slovak
3
Lithuanian
2
Serbian
2
Arabic
1
Czech
1
Danish
1
Finnish
1
Dutch
1
Norwegian
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Eisend, Martin
37
Taylor, Charles Raymond
31
Kaiser, Harry M.
27
Septianto, Felix
26
Gierl, Heribert
24
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Rosengren, Sara
20
Yoon, Sukki
20
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Campbell, Colin L.
17
Ford, John B.
17
Zaccour, Georges
17
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Rozendaal, Esther
13
Torres, Ivonne M.
13
Wilbur, Kenneth C.
13
Wu, Linwan
13
Bellman, Steven
12
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Reijmersdal, Eva A. van
12
Yan, Ruiliang
12
Armstrong, Jon Scott
11
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
more ...
less ...
Institution
All
Conference on Econometric Modelling for Africa <7, 2002, Pretoria>
1
Conference on Social Insurance and Pension Research <2001, Århus>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
more ...
less ...
Published in...
All
Journal of advertising research
210
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
181
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
85
CEPAL review
78
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of historical research in marketing
70
European journal of operational research : EJOR
66
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
64
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
48
Journal of current issues and research in advertising
45
Journal of marketing
44
Applied economics
41
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
35
Marketing letters : a journal of research in marketing
35
Economics letters
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
American journal of agricultural economics
29
Marketing : ZFP ; journal of research and management
29
Journal of international consumer marketing
27
Information economics and policy : IEP
26
Journal of econometrics
26
Asia Pacific journal of marketing and logistics
25
International journal of consumer studies
25
more ...
less ...
Source
All
ECONIS (ZBW)
7,070
Showing
1
-
10
of
7,070
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
3
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
4
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
6
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
7
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
8
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
9
Classifying consumer purchasing decision for imported ready-to-eat foods in China using comparative models
Apichaya Lilavanichakul
;
Ravipim Chaveesuk
;
Ajchara Kessuvan
- In:
Journal of Asia Pacific business
19
(
2018
)
4
,
pp. 286-298
Persistent link: https://www.econbiz.de/10011955262
Saved in:
10
Advertising
restrictions and competition in the children's breakfast cereal industry
Clark, C. Robert
- In:
The journal of law & economics
50
(
2007
),
pp. 757-780
Persistent link: https://www.econbiz.de/10003727905
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->