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The role of mere closeness : how geographic proximity affects social influence

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: Journal of marketing 81 (2017) 5, pp. 49-66

Persistent link: https://www.econbiz.de/10011749856

Reward-scrounging in customer referral programs

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398

Persistent link: https://www.econbiz.de/10011734866

The effect of social media interactions on customer relationship management

Maecker, Olaf; Barrot, Christian; Becker, Jan U. - In: Business research 9 (2016) 1, pp. 133-155

In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet their high expectations with respect to...

Persistent link: https://www.econbiz.de/10011488409

Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns

Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376

Persistent link: https://www.econbiz.de/10012017531

Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen

Fandrich, Thomas; Barrot, Christian; Becker, Jan U. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 66 (2014) 7, pp. 601-624

Persistent link: https://www.econbiz.de/10010428765

Seeding strategies for viral marketing : an empirical comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, … - In: Journal of marketing 75 (2011) 6, pp. 55-71

Persistent link: https://www.econbiz.de/10009384665

Price elasticities for hardcover and papaerback fiction books

Barrot, Christian; Becker, Jan U.; Clement, Michel; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 73-91

Persistent link: https://www.econbiz.de/10010471727

Impact of proactive postsales service and cross-selling activities on customer churn and service calls

Becker, Jan U.; Spann, Martin; Barrot, Christian - In: Journal of service research 23 (2020) 1, pp. 53-69

Persistent link: https://www.econbiz.de/10012183586

Referral programs, customer value, and the relevance of dyadic characteristics

Armelini, Guillermo; Barrot, Christian; Becker, Jan U. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 449-452

Persistent link: https://www.econbiz.de/10011428954

Vickrey vs. ebay : why second-price sealed-bid auctions lead to more realistic price-demand functions

Barrot, Christian; Albers, Sönke; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 14 (2009/10) 4, pp. 7-38

Persistent link: https://www.econbiz.de/10008903704