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~type_genre:"Aufsatz in Zeitschrift"
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Increasing Loyalty to Breastfe...
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Consumer behaviour
33
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Social Marketing
18
Social marketing
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Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungsqualität
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Australien
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Aufsatz in Zeitschrift
Article in journal
102
research-article
13
Aufsatz im Buch
11
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back-matter
6
conceptual-paper
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viewpoint
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Russell-Bennett, Rebekah
65
Previte, Josephine
26
Parkinson, Joy
25
Mulcahy, Rory
11
Letheren, Kate
9
Drennan, Judy
7
Rundle-Thiele, Sharyn
7
Baron, Steve
6
Gurrieri, Lauren
6
Fisk, Raymond P.
4
Härtel, Charmine E. J.
4
Brace-Govan, Jan
3
Bu, Yi
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Chell, Kathleen
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Davey, Janet
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Glavas, Charmaine
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Leo, Cheryl
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McAndrew, Ryan
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Mortimer, Gary
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Rosenbaum, Mark
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Schuster, Lisa
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Thaichon, Park
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Whittaker, Lucas
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Worthington, Steve
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Zainuddin, Nadia
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Al-mosa, Yara
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Andrews, Lynda
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Dulleck, Uwe
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Fry, Marie-Louise
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Gallegos, Danielle
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Gordon, Ross
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Gould, Stephen J.
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Kietzmann, Jan
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Kubacki, Krzysztof
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Lefebvre, R. Craig
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Mahr, Dominik
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Odekerken-Schröder, Gaby
2
Prothero, Andrea
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Raciti, Maria M.
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The journal of services marketing
15
Health marketing quarterly
8
Journal of business research : JBR
7
Australasian marketing journal
6
Journal of marketing management : MM
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of nonprofit & public sector marketing
5
Journal of retailing and consumer services
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of service theory and practice
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
Journal of macromarketing
2
Journal of service management
2
Journal of service research
2
Marketing intelligence & planning
2
Psychology & marketing
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Business horizons
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Covid economics : vetted and real-time papers
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Energy policy
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International journal of internet and enterprise management : IJIEM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Prometheus : critical studies in innovation
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
The service industries journal
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
102
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1
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
2
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
3
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
4
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
5
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
6
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
7
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
8
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
9
Designing a medicalized wellness service : balancing hospitality and hospital features
Russell-Bennett, Rebekah
;
Glavas, Charmaine
;
Previte, …
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 657-680
Persistent link: https://www.econbiz.de/10011718020
Saved in:
10
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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