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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Rosenthal, Benjamin
9
Brito, Eliane Pereira Zamith
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Cardoso, Flavia
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Cardoso, Flávia
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Airoldi, Massimo
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Bortoluci, José Henrique
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
9
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1
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9
of
9
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1
(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Rosenthal, Benjamin
;
Cardoso, Flávia
;
Abdalla, Carla Caires
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 569-593
Persistent link: https://www.econbiz.de/10012515284
Saved in:
2
Treatment of the data collection threshold in operational risk : a case study using the lognormal distribution
Cavallo, Alexander
;
Rosenthal, Benjamin
;
Wang, Xiao
; …
- In:
The journal of operational risk
7
(
2012
)
1
,
pp. 3-38
Persistent link: https://www.econbiz.de/10009539323
Saved in:
3
The role of subcultural activism in the reshaping of mainstream markets : from positive to negative associations
Rosenthal, Benjamin
;
Cardoso, Flavia
-
2017
Persistent link: https://www.econbiz.de/10011592984
Saved in:
4
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
5
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
6
"There will not be a World Cup" : the kratophanous power of the FIFA 2014 World Cup in Brazil
Rosenthal, Benjamin
;
Cardoso, Flavia
-
2015
Persistent link: https://www.econbiz.de/10011657641
Saved in:
7
Consumer morality formation on social media platforms : the case of guns in Brazil
Rosenthal, Benjamin
;
Airoldi, Massimo
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 178-198
Persistent link: https://www.econbiz.de/10014584721
Saved in:
8
The global rhythms of consumption practices
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing theory
22
(
2022
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10013388908
Saved in:
9
Playing on a moving pitch : foregrounding the impact of sociocultural contexts on social movements and brands
Rosenthal, Benjamin
;
Cardoso, Flávia
;
Bortoluci, José …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 1014-1041
Persistent link: https://www.econbiz.de/10013362117
Saved in:
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