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(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Rosenthal, Benjamin; Cardoso, Flávia; Abdalla, Carla Caires - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 569-593
Persistent link: https://www.econbiz.de/10012515284
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Treatment of the data collection threshold in operational risk : a case study using the lognormal distribution
Cavallo, Alexander; Rosenthal, Benjamin; Wang, Xiao; … - In: The journal of operational risk 7 (2012) 1, pp. 3-38
Persistent link: https://www.econbiz.de/10009539323
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The role of subcultural activism in the reshaping of mainstream markets : from positive to negative associations
Rosenthal, Benjamin; Cardoso, Flavia - 2017
Persistent link: https://www.econbiz.de/10011592984
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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin; Brito, Eliane P. Z. - In: Business horizons 60 (2017) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
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"There will not be a World Cup" : the kratophanous power of the FIFA 2014 World Cup in Brazil
Rosenthal, Benjamin; Cardoso, Flavia - 2015
Persistent link: https://www.econbiz.de/10011657641
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Consumer morality formation on social media platforms : the case of guns in Brazil
Rosenthal, Benjamin; Airoldi, Massimo - In: Journal of macromarketing 44 (2024) 1, pp. 178-198
Persistent link: https://www.econbiz.de/10014584721
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The global rhythms of consumption practices
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing theory 22 (2022) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10013388908
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Playing on a moving pitch : foregrounding the impact of sociocultural contexts on social movements and brands
Rosenthal, Benjamin; Cardoso, Flávia; Bortoluci, José … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 1014-1041
Persistent link: https://www.econbiz.de/10013362117