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~type_genre:"Aufsatz in Zeitschrift"
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The role of consumer confidenc...
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Consumer behaviour
41
Konsumentenverhalten
41
Beziehungsmarketing
40
Relationship marketing
40
Customer value
15
Kundenwert
15
Customer satisfaction
14
Kundenzufriedenheit
14
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11
Einzelhandel
11
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11
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11
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10
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10
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10
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10
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10
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10
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9
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Online retailing
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Online-Handel
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Digitalisierung
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Marketing
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Article
98
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Aufsatz in Zeitschrift
Article in journal
101
Arbeitspapier
26
Working Paper
26
Graue Literatur
17
Non-commercial literature
17
Aufsatz im Buch
14
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11
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98
German
2
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Verhoef, Peter C.
87
Wiesel, Thorsten
13
Bijmolt, Tammo H. A.
11
Doorn, Jenny van
10
Leeflang, Peter
9
Sloot, Laurens M.
8
Dorotic, Matilda
6
Gensler, Sonja
5
Neslin, Scott A.
5
Skiera, Bernd
5
Fok, Dennis
4
Kannan, P. K.
4
Konuş, Umut
4
Krafft, Manfred
4
Lemon, Katherine N.
4
Ou, Yi-Chun
4
Risselada, Hans
4
Bügel, Marnix S.
3
Gijsenberg, Maarten J.
3
Haan, Evert de
3
Hunneman, Auke
3
Lobschat, Lara
3
Nierop, Johannes Erjen Maurice van
3
Prins, Remco
3
Baker, William
2
Bart, Yakov
2
Beckers, Sander F. M.
2
Broekhuizen, Thijs
2
Dong, John Qi
2
Donkers, Bas
2
Eggers, Felix
2
Emrich, Oliver
2
Hong, Zhao
2
Lhoest-Snoeck, Sietske
2
Liu, Huan
2
Natter, Martin
2
Pauwels, Koen
2
Reinartz, Werner J.
2
Sesé, F. Javier
2
Venkatesan, Rajkumar
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of retailing
11
Journal of marketing
10
MSI reports : working paper series
5
Journal of business research : JBR
4
Marketing letters : a journal of research in marketing
4
GfK marketing intelligence review : Marketingforschung für die Praxis
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Journal of interactive marketing
2
Journal of retailing and consumer services
2
European management journal
1
European review of agricultural economics : ERAE
1
Foundations and trends in marketing : FTMKT
1
Harvard business review : HBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of creating value
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of strategic marketing
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
Tijdschrift voor economie en management
1
Universia business review : UBR
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ECONIS (ZBW)
101
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101
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
5
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
6
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
7
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
8
Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C.
- In:
Tijdschrift voor economie en management
49
(
2004
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
Saved in:
9
The short- and long-term impact of an assortment reduction on category sales ; Report No. 06-106
Sloot, Laurens M.
;
Fok, Dennis
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10003340389
Saved in:
10
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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