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Pedagogical reflections on Islamic marketing education in business schools : a sample outline
El-Bassiouny, Noha - In: International journal of islamic marketing and branding 2 (2017) 3, pp. 247-254
Persistent link: https://www.econbiz.de/10011858513
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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CSR and religiosity in a developing country context : a comparative case study approach
El-Bassiouny, Noha; Seoudi, Iman; Darrag, Menatallah; … - In: African journal of business and economic research : AJBER 10 (2015) 2/3, pp. 7-45
Persistent link: https://www.econbiz.de/10011547650
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Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abou-Aish, Ehab; … - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 786-807
Persistent link: https://www.econbiz.de/10011456306
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Evidence-based design and transformative service research for the healthcare in hospitals : setting the research agenda
Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 214-229
Persistent link: https://www.econbiz.de/10011591753
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Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt
Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 414-445
Persistent link: https://www.econbiz.de/10010458280
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Hospital servicescape design for inpatient wellbeing
Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: Services marketing quarterly 40 (2019) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10012179153
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The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Shaban, Yosra; El-Bassiouny, Noha - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 163-204
Persistent link: https://www.econbiz.de/10011724434
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An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265