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The Role of Arousal in Congrui...
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Noseworthy, Theodore J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.
;
Murray, Kyle B.
;
Di Muro, Fabrizio
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
Saved in:
2
The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.
;
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
Saved in:
3
Money isn't everything, but it helps if it doesn't look used : how the physical appearance of money influences spending
Di Muro, Fabrizio
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1330-1342
Persistent link: https://www.econbiz.de/10009740309
Saved in:
4
The effect of weather on consumer spending
Murray, Kyle B.
;
Di Muro, Fabrizio
;
Finn, Adam
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 512-520
Persistent link: https://www.econbiz.de/10008695999
Saved in:
5
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
Saved in:
6
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
Saved in:
7
Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.
;
Noseworthy, Theodore J.
;
Dawar, Niraj
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
Saved in:
8
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
9
Does dirty money influence product valuations?
Galoni, Chelsea
;
Noseworthy, Theodore J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 304-310
Persistent link: https://www.econbiz.de/10011374506
Saved in:
10
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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