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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,261
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49,258
Time series analysis
13,657
Zeitreihenanalyse
13,651
Social web
11,613
Social Web
11,612
Markenführung
10,129
Brand management
10,106
Theory
9,761
Theorie
9,754
Relationship marketing
7,951
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7,950
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7,933
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7,930
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7,611
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7,603
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5,726
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5,721
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5,138
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5,125
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5,077
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5,076
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4,721
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4,691
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4,691
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4,629
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3,944
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3,944
Virales Marketing
3,613
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3,611
Advertising
3,537
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3,507
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3,494
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3,493
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3,492
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3,489
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3,352
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3,352
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3,199
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7,150
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80,651
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511
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Aufsatz in Zeitschrift
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81,162
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16,849
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16,849
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15,200
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14,469
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12,426
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5,046
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3,537
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2,343
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2,343
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1,527
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Gil-Alaña, Luis A.
175
Han, Heesup
115
Gierl, Heribert
102
Mattila, Anna S.
102
Phau, Ian
88
Phillips, Peter C. B.
88
Franses, Philip Hans
85
Dwivedi, Yogesh Kumar
84
Gupta, Rangan
79
Loureiro, Sandra Maria Correia
76
Lusk, Jayson L.
76
Pelsmacker, Patrick de
74
Melewar, T. C.
72
Khare, Arpita
71
Grewal, Dhruv
67
Septianto, Felix
67
Herrmann, Andreas
66
Paul, Justin
66
Pitt, Leyland F.
64
Jang, Soocheong
62
Nayga, Rodolfo M.
61
Bang, Nguyen
60
Caporale, Guglielmo Maria
60
Taylor, Robert
60
Eisend, Martin
59
Ko, Eunju
59
Walsh, Gianfranco
59
Belk, Russell W.
57
Vrontis, Demetris
57
Laroche, Michel
55
Law, Chun Hung Roberts
55
Romaniuk, Jenni
54
Leybourne, Stephen James
53
Wong, IpKin Anthony
52
Tiwari, Aviral Kumar
51
Bagozzi, Richard P.
50
Dens, Nathalie
50
Sharma, Piyush
50
Hollebeek, Linda D.
48
Rajagopal
48
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Academy of Marketing
2
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
2
Europäische Kommission
2
Absatzwirtschaftliche Gesellschaft
1
Asian Development Bank
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Convegno La Dinamica Complessa dell'Economia Italiana: Cicli e Trend <1996, Urbino>
1
Deutsche Bundesbank
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäischer Wirtschafts- und Sozialausschuss
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Frontiers in Time Series Analysis Conference <2005, Olbia>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Granger Centre for Time Series Econometrics
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Innovation Research Interchange
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Sir Clive Granger Memorial Conference <2010, Nottingham>
1
Spectral and Cubature Methods in Finance and Econometrics, an Interdisciplinary International Research Workshop <2009, Leicester>
1
UNICEF
1
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Journal of business research : JBR
2,560
Journal of retailing and consumer services
2,064
International journal of hospitality management
849
Psychology & marketing
836
International journal of consumer studies
782
The journal of brand management : an international journal
702
Journal of econometrics
687
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
Economics letters
611
International journal of forecasting
592
Management science : journal of the Institute for Operations Research and the Management Sciences
517
Tourism management : research, policies, practice
515
The journal of product & brand management
511
Technological forecasting & social change : an international journal
503
Applied economics
502
Journal of advertising research
488
European journal of marketing : EJM
473
Journal of travel and tourism marketing
461
Asia Pacific journal of marketing and logistics
447
Journal of marketing research : JMR
441
Journal of marketing management : MM
440
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
421
Journal of marketing communications
417
Journal of marketing
402
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
371
Applied economics letters
368
Cogent business & management
354
Journal of retailing
351
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
350
Marketing letters : a journal of research in marketing
350
Journal of international consumer marketing
348
Journal of forecasting
342
Journal of the Academy of Marketing Science
342
International journal of contemporary hospitality management
333
Journal of consumer behaviour : an international research review
329
Economic modelling
323
Industrial marketing management : the international journal for industrial and high-tech firms
321
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Source
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ECONIS (ZBW)
81,162
Showing
1
-
10
of
81,162
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articles prioritized
date (newest first)
date (oldest first)
1
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
2
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
3
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Trust and commitment within a virtual
brand
community : the mediating role of
brand
relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
8
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
9
The role of
brand
experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
10
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
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