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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
6
Konsumentenverhalten
6
France
5
Frankreich
5
Luxury goods
4
Luxusgüter
4
Advertising
3
Beziehungsmarketing
3
Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Service quality
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Theorie
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Theory
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Werbung
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Advertising effects
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Brand image
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Brand management
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Customer service
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Garantie
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Kundenservice
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Lateinamerika
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Latin America
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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National culture
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Nationalkultur
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Personalauswahl
2
Personnel selection
2
Service guarantees
2
Warranty
2
Werbewirkung
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selection
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1985-1993
1
Acculturation
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Aufsatz in Zeitschrift
Article in journal
25
Collection of articles of several authors
1
Sammelwerk
1
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English
25
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McColl, Rod
16
Truong, Yann
8
Elahee, Mohammad Niamat
5
Kitchen, Philip J.
5
Descubes, Irena
4
McNamara, Tom
3
Michelotti, Marco
3
Mattsson, Jan
2
Puncheva-Michelotti, Petya
2
Asante-Asamani, Abena Emily Ayowa
1
Branchik, Blaine
1
Bryson, Douglas
1
Charters, Kathleen
1
Clarke, Ronald
1
Elahee, Mohammad
1
Ghosh Chowdhury, Tilottama
1
Kerr, Gayle
1
La Rocca, Antonella
1
MacDonald, Jason B.
1
MacGilchrist, Renaud
1
Micu, Camelia
1
Nasierowski, Wojciech
1
Norbis, Mario
1
Pagán, José A.
1
Pals, Heather
1
Patidar, Nitish
1
Rafiq, Shuddhasattwa
1
Schultz, Don E.
1
Sharmelly, Rifat
1
Simmons, Geoff
1
Timsit, Jean-Philippe
1
Troung, Yann
1
Vocino, Andrea
1
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Journal of retailing and consumer services
2
Journal of strategic marketing
2
Business & the contemporary world
1
European journal of marketing : EJM
1
Human resource management journal
1
Human resource management journal : HRMJ ; the definitive journal linking human resource management policy and practice
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and systems research : IJBSR
1
Journal of business strategy
1
Journal of emerging markets
1
Journal of euromarketing
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of organizational change management
1
Journal of teaching in international business
1
Review of international business and strategy
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of brand management : an international journal
1
The journal of business strategy
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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1
Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Saved in:
2
Corporate turnaround: dilemma for developing countries
Nasierowski, Wojciech
- In:
Business & the contemporary world
7
(
1995
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10001199404
Saved in:
3
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
4
Foreign direct investment and economic growth in East Asia and Latin America
Elahee, Mohammad Niamat
;
Pagán, José A.
- In:
Journal of emerging markets
4
(
1999
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10001448322
Saved in:
5
Technology entrepreneurship in the context of institutional voids : lessons from a BoP context
Sharmelly, Rifat
;
Patidar, Nitish
;
Elahee, Mohammad Niamat
- In:
International journal of business and systems research …
16
(
2022
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10012798194
Saved in:
6
Goal orientation and negotiation strategies : an empirical analysis
Asante-Asamani, Abena Emily Ayowa
;
Elahee, Mohammad Niamat
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 437-455
Persistent link: https://www.econbiz.de/10013349290
Saved in:
7
We promise! : customer charters expand guarantees
McColl, Rod
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 11-18
Persistent link: https://www.econbiz.de/10010231383
Saved in:
8
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
9
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
10
Sorry, could you repeat the question? : exploring video-interview recruitment practice in HRM
McColl, Rod
;
Michelotti, Marco
- In:
Human resource management journal
29
(
2019
)
4
,
pp. 637-656
Persistent link: https://www.econbiz.de/10012155909
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