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The impact of mortality anxiety on attitude toward product innovation
Boeuf, Benjamin - In: Journal of business research : JBR 104 (2019), pp. 44-60
Persistent link: https://www.econbiz.de/10012104910
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin; Darveau, Jessica - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
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Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Boeuf, Benjamin; Darveau, Jessica - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 892-900
Persistent link: https://www.econbiz.de/10011792409
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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L' expérience d'achat outre-frontière sur Internet : proposition d'un modèle conceptuel
Boeuf, Benjamin; Sénécal, Sylvain - In: Recherche et applications en marketing 28 (2013) 3, pp. 114-124
Persistent link: https://www.econbiz.de/10011447697