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~type_genre:"Aufsatz in Zeitschrift"
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Online fundraising, self-decep...
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Online-Marketing
7,685
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7,677
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4,113
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3,942
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3,941
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2,564
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1,563
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1,562
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26
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20
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19
Goldfarb, Avi
18
Meer, Jonathan
18
Andreoni, James
16
Grossman, Philip Johnson
16
Rita, Paulo
16
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16
Skiera, Bernd
16
Filieri, Raffaele
15
Ghose, Anindya
15
Harrigan, Paul
15
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15
Bigné Alcañiz, J. Enrique
14
Hudders, Liselot
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Michaelidou, Nina
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Pelsmacker, Patrick de
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Shang, Jen
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Wilhelm, Mark Ottoni
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Harris, Erica E.
13
Mattila, Anna S.
13
Septianto, Felix
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Wilbur, Kenneth C.
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Dens, Nathalie
12
Ford, John B.
12
Grewal, Dhruv
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James, Russell N.
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Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Okumus, Fevzi
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Pauwels, Koen
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Smith, Katherine Taken
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Vrontis, Demetris
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
International journal of advertising : the review of marketing communications
123
Journal of advertising research
119
Journal of marketing communications
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of economic behavior & organization : JEBO
108
Journal of nonprofit & public sector marketing
101
Journal of public economics
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
International journal of hospitality management
92
Information systems research : ISR
88
International journal of electronic marketing and retailing : IJEMR
86
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
86
Nonprofit and voluntary sector quarterly
83
Tourism management : research, policies, practice
81
Journal of promotion management : innovations in planning and applied research
80
Journal of internet commerce
78
Technological forecasting & social change : an international journal
78
International review on public and non-profit marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of philanthropy and marketing
71
Psychology & marketing
70
International journal of advertising : the quarterly review of marketing communications
69
Journal of marketing
69
Journal of management information systems : JMIS
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Cogent business & management
66
Electronic commerce research
64
International journal of nonprofit & voluntary sector marketing
63
Journal of behavioral and experimental economics
63
International journal of nonprofit and voluntary sector marketing
60
International journal of technology marketing : IJTMkt
59
Business horizons
58
Journal of promotion management : JPM
58
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ECONIS (ZBW)
11,105
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1
Online
fundraising
, self-image, and the long-term impact of ask avoidance
Adena, Maja
;
Huck, Steffen
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 722-743
Persistent link: https://www.econbiz.de/10012213227
Saved in:
2
How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
Saved in:
3
Online social network
fundraising
: threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
4
Fundraising
in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
6
An exploratory study of nonprofit organisations' use of the internet for communications and
fundraising
Shin, Namchul
;
Chen, Qian
- In:
International journal of technology, policy and …
16
(
2016
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10011607543
Saved in:
7
Local civil-mindedness on the Internet as the basis for
fundraising
segmentation : sociological, marketing determinants and the empirical analysis
Alfirević, Nikša
;
Pavičić, Jurica
;
Dorotić, Matilda
; …
- In:
Economic research
28
(
2015
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012220618
Saved in:
8
Designing social media
fundraising
messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
9
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
10
The adverse effects of mobile devices on willingness to donate and online
fundraising
outcomes
Chung, Sorim
;
Hair, Neil
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1343-1365
Persistent link: https://www.econbiz.de/10012802311
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