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Consumer empowerment model : from unspeakable to undeniable
Kucuk, S. Umit - In: Direct marketing : an international journal 3 (2009) 4, pp. 327-342
Persistent link: https://www.econbiz.de/10003935951
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Towards integrated e-marketing value creation process
Kucuk, S. Umit - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009154949
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Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit - In: The international review of retail, distribution and … 21 (2011) 3, pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
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Negative Double Jeopardy revisited : a longitudinal analysis
Kucuk, S. Umit - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 150-158
Persistent link: https://www.econbiz.de/10008758985
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Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
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Economic confidence and shopping costs : an empirical analysis in an emerging economy
Kucuk, S. Umit - In: Journal of euromarketing 16 (2007) 4, pp. 5-15
Persistent link: https://www.econbiz.de/10003627612
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Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
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Anti-branding on the internet
Krishnamurthy, Sandeep; Kucuk, S. Umit - In: Journal of business research : JBR 62 (2009) 11, pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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The role of the Internet on free-riding : an exploratory study of the wallpaper industry
Kucuk, S. Umit; Maddux, Robert C. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 313-320
Persistent link: https://www.econbiz.de/10003989697
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Resale Price Maintenance (RPM) : the US and EU perspectives
Kucuk, S. Umit; Timmermans, Harry J. P. - In: Journal of retailing and consumer services 19 (2012) 5, pp. 537-544
Persistent link: https://www.econbiz.de/10009613730