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The perception of value of platform-based business models in the sharing economy : determining the drivers of user loyalty
Clauß, Thomas; Harengel, Peter; Hock, Marianne - In: Review of managerial science 13 (2019) 3, pp. 605-634
Persistent link: https://www.econbiz.de/10012099272
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How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.; Zarantonello, Lia; Grappi, Silvia - In: Journal of business research : JBR 82 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
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How to enhance the success rate of new products in the market
Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
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IT and relationship learning in networks as drivers of green innovation and customer capital : evidence from the automobile sector
Leal-Millan, Antonio; Roldán, Jose Luis; … - In: Journal of knowledge management 20 (2016) 3, pp. 444-464
Persistent link: https://www.econbiz.de/10011524209
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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141
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Developing green innovation performance by fostering of organizational knowledge and coopetitive relations
Albort-Morant, Gema; Leal-Millan, Antonio; … - In: Review of managerial science 12 (2018) 2, pp. 499-517
Persistent link: https://www.econbiz.de/10011847245
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Evaluating service quality and service value in manufacturer-distributor settings : a systems approach
Kivijärvi, Hannu; Virta, Aleksi - In: Journal of business-to-business marketing 28 (2021) 1, pp. 21-46
Persistent link: https://www.econbiz.de/10012584484
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953