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~type_genre:"Aufsatz in Zeitschrift"
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Die mediatisierte Markenerweit...
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Markenführung
10,180
Brand management
10,157
Markenimage
7,982
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7,979
Consumer behaviour
7,309
Konsumentenverhalten
7,308
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3,728
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3,644
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2,294
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738
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737
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737
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629
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619
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619
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606
Destination management
592
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592
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569
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565
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560
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544
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539
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484
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12,963
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Aufsatz in Zeitschrift
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13,072
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3,107
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2,876
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Melewar, T. C.
62
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
39
Phau, Ian
36
Diamantopoulos, Adamantios
31
Romaniuk, Jenni
31
Baumgarth, Carsten
30
Han, Heesup
30
Esch, Franz-Rudolf
29
Ko, Eunju
29
Christodoulides, George
28
Balmer, John M. T.
27
Gupta, Suraksha
27
Keller, Kevin Lane
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
De Chernatony, Leslie
25
Gierl, Heribert
24
Sattler, Henrik
24
Vrontis, Demetris
24
Khan, Imran
23
King, Ceridwyn
23
Rahman, Zillur
23
Sarkar, Abhigyan
23
Fetscherin, Marc
22
Paul, Justin
22
Hollebeek, Linda D.
21
Iglesias, Oriol
21
Japutra, Arnold
21
Pelsmacker, Patrick de
21
Pitt, Leyland F.
21
Roper, Stuart
21
Wiedmann, Klaus-Peter
21
Burmann, Christoph
20
Kunkel, Thilo
20
Valette-Florence, Pierre
20
Völckner, Franziska
20
Dens, Nathalie
19
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Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
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Published in...
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Journal of business research : JBR
744
The journal of brand management : an international journal
636
The journal of product & brand management
416
Journal of retailing and consumer services
368
Psychology & marketing
184
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
129
Journal of marketing communications
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of strategic marketing
121
Tourism management : research, policies, practice
121
Marketing intelligence & planning
119
Journal of travel and tourism marketing
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing
104
The IUP journal of brand management : IJBRM
103
Journal of advertising research
95
Journal of the Academy of Marketing Science
94
Journal of fashion marketing and management
92
Journal of international consumer marketing
90
Marketing letters : a journal of research in marketing
86
International marketing review
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
83
Journal of marketing research : JMR
81
The journal of consumer marketing
81
Journal of global marketing
79
Journal of promotion management : JPM
78
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
International journal of advertising : the quarterly review of marketing communications
75
Cogent business & management
73
International journal of internet marketing and advertising : IJIMA
73
Qualitative market research : an international journal
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
Journal of consumer research : JCR ; an interdisciplinary bimonthly
66
Journal of retailing
64
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ECONIS (ZBW)
13,072
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1
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10
of
13,072
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date (oldest first)
1
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
2
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
3
Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo
- In:
African journal of business and economic research : AJBER
5
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
Saved in:
4
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
5
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
6
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
7
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
8
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
9
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
10
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
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