Similar Search Results

In search of apprehending customers' value perception

Stępień, Beata - In: International journal of management and economics 53 (2017) 1, pp. 99-117

The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation...

Persistent link: https://www.econbiz.de/10012026446

Impact of self-service factors on customer value : how customer behavioral intentions are formed?

Su, Hsiang-Ting - In: International journal of management, economics and … 10 (2021) 1, pp. 32-48

Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...

Persistent link: https://www.econbiz.de/10012493814

Social media : where customers air their troubles : how to respond to them?

Valdimar Sigurdsson; Larsen, Nils Magne; Hulda Karen … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 257-267

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...

Persistent link: https://www.econbiz.de/10012692355

Net promoter score, growth, and profitability of transportation companies

Korneta, Piotr - In: International journal of management and economics 54 (2018) 2, pp. 136-148

, its assumed impact on future growth and profitability. In due course of literature review, it was identified that not all … therefore to verify the influence of NPS on the growth and profitability of Polish transportation companies. This objective is …, however, confirmed a positive and statistically significant relationship between NPS and profitability. Accordingly, the study …

Persistent link: https://www.econbiz.de/10012027122

Key antecedents of brand equity in heritage brand extensions : the moderating role of tourist heritage experience

Prados-Peña, M. Belén; Barrio-García, Salvador del - In: European research on management and business economics 27 (2021) 3, pp. 1-14

This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of...

Persistent link: https://www.econbiz.de/10012596325

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry : the moderating effect of brand authenticity

Van Dat Tran - In: Cogent business & management 11 (2024) 1, pp. 1-15

The study aims to investigate the relationship between service failure recovery, customer recovery satisfaction, and attitude loyalty for airline industry. The author propose an experimentally determined model of service recovery based on the function of brand authenticity as a moderator in this...

Persistent link: https://www.econbiz.de/10014534549

Social media marketing and brand loyalty : analyzing the mediating role of brand trust

Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68

In today's connected world, social media is a sound business strategy that is embedded in an online network. It allows businesses to create customer engagement by helping them develop their brand, enhance their networking capacity, and increase their customer base. Marketers should take...

Persistent link: https://www.econbiz.de/10013440397

Effects of customer relationship management on organizational performance

Nedeljković, Ivana; Zlatanović, Dejana; Marinković, … - In: Ekonomske teme 60 (2022) 2, pp. 237-258

Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...

Persistent link: https://www.econbiz.de/10014281822

Brand personality as a determinant of consumer loyalty of mobile phones and cars in the Republic of Serbia

Stanković, Jelena; Đukić, Suzana - In: Ekonomske teme 60 (2022) 4, pp. 513-531

Brands that have highly loyal consumers are in the function of the identity and image of their personality. The primary drivers of loyalty to such brands are the intangible characteristics of brands that have a certain symbolic meaning for consumers. In that sense, brands are in the function of...

Persistent link: https://www.econbiz.de/10014281937

1
2
3
4
5
6
7
8
9
10
Next
Last