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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,512
Konsumentenverhalten
49,509
Corporate social responsibility
17,349
Corporate Social Responsibility
17,338
Pricing strategy
9,237
Preismanagement
9,232
Theory
7,754
Theorie
7,746
Relationship marketing
7,067
Beziehungsmarketing
7,066
Markenführung
6,034
Brand management
6,033
Brand image
5,516
Markenimage
5,516
Customer satisfaction
4,814
Kundenzufriedenheit
4,813
USA
4,653
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4,647
Online retailing
4,216
Online-Handel
4,216
Dienstleistungsqualität
3,870
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3,870
Social Web
3,848
Social web
3,848
Sustainable development
3,845
Nachhaltige Entwicklung
3,839
Internet marketing
3,669
Online-Marketing
3,667
Justice
3,548
Gerechtigkeit
3,486
Einzelhandel
3,354
Retail trade
3,354
Brand
3,283
Markenartikel
3,232
Sustainability
3,023
Business ethics
2,924
Unternehmensethik
2,924
Experiment
2,868
E-commerce
2,763
Advertising effects
2,761
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37,693
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7,496
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Article
76,260
Book / Working Paper
512
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Aufsatz in Zeitschrift
Article in journal
76,772
Graue Literatur
13,661
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13,661
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12,277
Aufsatz im Buch
11,823
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11,823
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11,239
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4,195
research-article
3,371
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2,845
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2,615
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2,615
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1,795
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1,092
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1,092
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849
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849
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752
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6
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Han, Heesup
121
Mattila, Anna S.
105
Lusk, Jayson L.
76
Gierl, Heribert
74
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
65
Loureiro, Sandra Maria Correia
63
Jang, Soocheong
61
Nayga, Rodolfo M.
60
Septianto, Felix
60
Belk, Russell W.
56
Herrmann, Andreas
56
Paul, Justin
54
Ko, Eunju
52
Bagozzi, Richard P.
51
Laroche, Michel
49
Walsh, Gianfranco
49
Hollebeek, Linda D.
47
Kim, Jungkeun
47
Rajagopal
47
Vrontis, Demetris
47
Bang, Nguyen
46
Pelsmacker, Patrick de
45
Chen, Jing
44
Cheng, T. C. E.
44
Sharma, Piyush
44
Güth, Werner
43
Diamantopoulos, Adamantios
42
Thaichon, Park
42
Wong, IpKin Anthony
41
Kim, Seongseop
40
Law, Chun Hung Roberts
40
Lee, Seoki
40
Das, Gopal
39
Rahman, Zillur
39
Verhoef, Peter C.
39
Woodside, Arch G.
39
Choi, Tsan-Ming
38
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Europäische Kommission
3
Institute for Operations Research and the Management Sciences
2
AGIFORS Revenue Management Conference <2015, Shanghai>
1
AGIFORS Revenue Management Conference <2016, Frankfurt am Main>
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Bund für Umwelt und Naturschutz Deutschland / Arbeitskreis Wirtschaft und Finanzen
1
COVID-19-Consumer Law Research Group
1
Center for Business Ethics
1
Conference Honoring the 40th Anniversary of the W. Michael Hoffman Center for Business Ethics <2016, Waltham, Mass.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutscher Bauernverband
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Group of Eight
1
ISARA-Lyon
1
Institute of Policy Studies of Sri Lanka
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Corporate Identity Group / Symposium <15., 2012, Århus>
1
International Symposium on Ethics, Business and Society Business and Management <15, 2008, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Mattersburger Kreis für Entwicklungspolitik an den Österreichischen Universitäten
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Observatoire de la Finance <Genf>
1
Rusal <Moskau>
1
Symposium on Corporate Responsibility and Sustainable Development <1, 2011, London>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
World Business Ethics Forum <4., 2012, Hongkong>
1
Zaimu Sōgō Seisaku Kenkyūjo
1
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Journal of business research : JBR
2,332
Journal of retailing and consumer services
1,995
Journal of business ethics : JOBE
1,654
International journal of hospitality management
870
International journal of consumer studies
770
Psychology & marketing
668
Corporate social responsibility and environmental management
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Management science : journal of the Institute for Operations Research and the Management Sciences
565
European journal of operational research : EJOR
481
The journal of product & brand management
424
Cogent business & management
422
Business strategy and the environment
418
Asia Pacific journal of marketing and logistics
402
International journal of production economics
393
The journal of brand management : an international journal
389
Journal of revenue and pricing management
381
European journal of marketing : EJM
368
Economics letters
365
Journal of marketing research : JMR
365
Tourism management : research, policies, practice
364
Technological forecasting & social change : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
339
Journal of retailing
334
Journal of travel and tourism marketing
334
Journal of business ethics : JBE
333
Journal of economic behavior & organization : JEBO
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
321
Journal of marketing management : MM
318
Journal of marketing communications
315
Journal of marketing
314
Marketing letters : a journal of research in marketing
309
Journal of economic psychology : research in economic psychology and behavioral economics
308
International journal of contemporary hospitality management
307
International journal of industrial organization
306
International journal of retail & distribution management
303
Journal of fashion marketing and management
301
Journal of the Academy of Marketing Science
297
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ECONIS (ZBW)
76,772
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1
Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes
;
Schons, Laura Marie
;
Alavi, Sascha
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
Saved in:
2
Consumers' reaction to fair trade motivated price increases
Campbell, Colin L.
;
Heinrich, Daniel
;
Schoenmüller, Verena
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 79-84
Persistent link: https://www.econbiz.de/10010528604
Saved in:
3
Price fairness in the case of green products : enterprises' policies and consumers' perceptions
Dekhili, Sihem
;
Achabou, Mohamed Akli
- In:
Business strategy and the environment
22
(
2013
)
8
,
pp. 547-560
Persistent link: https://www.econbiz.de/10010235994
Saved in:
4
Strategic-level perceived fairness of hotel dynamic pricing : the role of cues and the asymmetric moderating effect of inflation attribution
Qi, Rui
;
Jin, Dan
;
Chen, Han
;
Mou, Xichen
;
Ali, Faizan
- In:
Journal of revenue and pricing management
23
(
2024
)
3
,
pp. 249-261
Persistent link: https://www.econbiz.de/10014583777
Saved in:
5
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
6
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
7
Price fairness of airline ancillary fees : an attributional approach
Chung, Jin-young
;
Petrick, James F.
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
2
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009749864
Saved in:
8
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
The effect of the type-pricing strategy on perceived price fairness and behavioral outcomes in beverage establishments
Bujisic, Milos
;
Bilgihan, Anil
;
Hutchinson, Joe
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10010349037
Saved in:
10
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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