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Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia; Liu, Yong; Mazumdar, Tridib - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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Counterfactual decomposition of movie star effects with star selection
Liu, Angela Xia; Mazumdar, Tridib; Li, Bo - In: Management science : journal of the Institute for … 61 (2015) 7, pp. 1704-1721
Persistent link: https://www.econbiz.de/10011304104
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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Understanding the diffusion of mobile digital content : a growth curve modelling approach
Liu, Angela Xia; Wang, Yinglei; Chen, Xi; Jiang, Xuping - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 239-258
Persistent link: https://www.econbiz.de/10010356957
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The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia; Wang, Yinglei; Zhang, Jurui - In: Journal of interactive marketing 58 (2023) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10014425123
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Assessing the unacquainted : inferred reviewer personality and review helpfulness
Liu, Angela Xia; Li, Yilin; Xu, Sean Xin - In: MIS quarterly 45 (2021) 3, pp. 1113-1148
Persistent link: https://www.econbiz.de/10012631410
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Customizing products for self versus close others : the effect of intended recipient on creator perceptions of product uniqueness
Yin, Jiamin; Wang, Yansu; Pang, Jun; Wang, KanLiang - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10012229432
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"Every coin has two sides" : the effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice
Pang, Jun; Keh, Hean Tat; Li, Xiuping; Maheswaran, Durairaj - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10011707414
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Customer reactions to service separation
Keh, Hean Tat; Pang, Jun - In: Journal of marketing 74 (2010) 2, pp. 55-70
Persistent link: https://www.econbiz.de/10003995122