//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenkommunikation bei Events...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
5,395
Success factor
5,390
Communication
4,158
Kommunikation
3,861
Unternehmen
2,251
Enterprise
2,166
Internal communication
1,105
Interne Kommunikation
1,105
Theory
926
Theorie
924
Unternehmenserfolg
913
Firm performance
912
USA
846
United States
844
Business start-up
686
Unternehmensgründung
686
Consumer behaviour
622
Konsumentenverhalten
622
Öffentlichkeitsarbeit
621
Public relations
620
Innovation
608
Project management
604
Projektmanagement
604
communication
596
Deutschland
551
Game theory
544
Spieltheorie
543
Germany
535
Innovation management
518
Innovationsmanagement
518
Event marketing
507
Event-Marketing
506
Entrepreneurship
497
Entrepreneurship approach
488
KMU
476
SME
476
Managers
472
Führungskräfte
471
Strategisches Management
469
Strategic management
467
more ...
less ...
Online availability
All
Undetermined
4,481
Free
1,031
Type of publication
All
Article
12,688
Book / Working Paper
148
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
12,836
Hochschulschrift
9,688
Thesis
6,602
Graue Literatur
6,259
Non-commercial literature
6,259
Aufsatz im Buch
5,424
Book section
5,424
Collection of articles of several authors
4,328
Sammelwerk
4,328
Working Paper
4,235
Dissertation u.a. Prüfungsschriften
3,773
Arbeitspapier
3,616
Aufsatzsammlung
3,593
Lehrbuch
2,603
Textbook
2,033
Case study
1,959
Fallstudie
1,959
Konferenzschrift
1,854
Bibliografie enthalten
1,790
Bibliography included
1,790
Ratgeber
1,173
Guidebook
1,011
Conference proceedings
762
Handbook
673
Handbuch
673
Bibliographie
653
Article
376
Festschrift
315
Amtsdruckschrift
267
Government document
267
Fallstudiensammlung
246
Glossar enthalten
244
Glossary included
244
Adressbuch
241
Collection of articles written by one author
216
Sammlung
216
Statistik
214
Directory
203
Bibliografie
193
more ...
less ...
Language
All
English
11,378
German
1,077
French
93
Italian
70
Russian
59
Spanish
50
Polish
46
Croatian
12
Slovak
12
Czech
11
Portuguese
8
Dutch
6
Hungarian
4
Slovenian
4
Serbian
3
Danish
2
Norwegian
2
Ukrainian
2
Undetermined
2
Bosnian
1
Modern Greek (1453-)
1
Swedish
1
more ...
less ...
Author
All
Antony, Jiju
22
Gemünden, Hans Georg
16
Kraus, Sascha
16
Wirtz, Bernd W.
16
Blume, Andreas
15
Kock, Alexander
13
Vrontis, Demetris
12
Fairley, Sheranne
11
Franco, Mário
11
Meckl, Reinhard
11
Brem, Alexander
10
Homburg, Christian
10
Kitchen, Philip J.
10
Koessler, Frédéric
10
Lim, Wooyoung
10
Schiereck, Dirk
10
Shankar, Ravi
10
Berger, Jonah
9
Carvalho, Marly M.
9
Charness, Gary
9
Forges, Françoise
9
Kuvalin, Dmitrij B.
9
Stock-Homburg, Ruth
9
Zerfaß, Ansgar
9
Brettel, Malte
8
Chen, Ying
8
Cooper, David J.
8
Dana, Leo Paul
8
Haan, Jakob de
8
Mayfield, Jacqueline
8
Mayfield, Milton
8
Men, Linjuan Rita
8
Podnar, Klement
8
Singh, Rajesh K.
8
Swarnakar, Vikas
8
Thordal-Le Quement, Mark
8
Varajão, João
8
Völckner, Franziska
8
Wagner, Joachim
8
Wald, Andreas
8
more ...
less ...
Institution
All
Instytut Rozwoju i Studiów Strategicznych <Warschau>
3
Russland / Ministerstvo Ėkonomiki
2
Assoziation für die Europäische Währungsunion
1
Banque de France / Direction des Entreprises
1
Bund-Verlag
1
Bundeskammer für Arbeiter und Angestellte
1
Conference on Evolutionary Approaches to Entrepreneurship <2002, College Park, Md.>
1
Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission
1
FH JOANNEUM Gesellschaft / Studiengang Management Internationaler Geschäftsprozesse
1
Han'guk-Kyŏngje-Yŏn'guwŏn <Seoul>
1
Ikonomičeski Institut
1
Institut Ėkonomiki Perechodnogo Perioda <Moskau>
1
Oppenhoff & Rädler, Linklaters & Alliance <Berlin u.a.>
1
Robert H. Smith School of Business <College Park, Md.>
1
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Die Unternehmung im Markt
1
Schweiz / Bundesamt für Statistik
1
Seoul Journal of Economics International Symposium <10, 2002, Seoul>
1
Treuhand-Kammer
1
Universidad de Deusto
1
Universität Bielefeld
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
Ėkspertnyj Institut <Moskau>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
175
International journal of project management : the journal of The International Project Management Association
132
Games and economic behavior
130
Journal of economic behavior & organization : JEBO
104
Industrial marketing management : the international journal for industrial and high-tech firms
95
Harvard-Business-Manager : das Wissen der Besten
93
Harvard business review : HBR
92
Corporate communications : an international journal
89
Journal of economic theory
87
Journal of business ethics : JOBE
64
Journal of communication management : an international journal
64
International journal of business communication : IJBC ; a publication of the Association of Business Communication
59
Technological forecasting & social change : an international journal
57
International journal of managing projects in business
52
Management communication quarterly : an international journal
51
International journal of business information systems : IJBIS
50
International journal of entrepreneurship and small business
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
50
Tourism management : research, policies, practice
50
International journal of business communication : IJBC : a publication of the Association for Business Communication
48
Journal of business economics : JBE
48
International journal of innovation management
47
The TQM journal : the international review of organizational improvement
45
Business horizons
44
International journal of productivity and quality management : IJPQM
44
The journal of product innovation management : an international publication of the Product Development & Management Association
44
Business process management journal
43
European research studies
42
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
International journal of hospitality management
40
Economics letters
39
Journal of vocational behavior
39
Die Betriebswirtschaft : DBW
38
The American economic review
38
Experimental economics : a journal of the Economic Science Association
37
Journal of travel and tourism marketing
36
Journal of marketing communications
35
Project management journal : PMJ
35
more ...
less ...
Source
All
ECONIS (ZBW)
12,836
Showing
1
-
10
of
12,836
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
2
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
3
The clients of special events and specific marketing
communication
Barbu, Florentina-Simona
;
Maxim, Olga-Irina
- In:
Journal of economics and business research
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
Saved in:
4
Event-Marketing und Event-Sponsoring : alternative Kommunikationsformen oder synonyme Bezeichnungen?
Weihe, Kerstin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 329-347
Persistent link: https://www.econbiz.de/10003818373
Saved in:
5
Understanding online event experience : the importance of
communication
, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
6
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
7
Critical success factors for experiential marketing : evidences form the Indian hospitality industry
Gupta, Saranjit
;
Dasgupta, Samrat
;
Chaudhuri, Ranjan
- In:
International journal of services and operations management
11
(
2012
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10009512833
Saved in:
8
Implementing integrated rural tourism : an event-based approach
Panyik, Emese
;
Costa, Carlos
;
Rátz, Tamara
- In:
Tourism management : research, policies, practice
32
(
2011
)
6
,
pp. 1352-1363
Persistent link: https://www.econbiz.de/10009270659
Saved in:
9
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
10
Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->