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The role of social media content format and platform in users' engagement behavior

Shahbaznezhad, Hamidreza; Dolan, Rebecca; Rashidirad, Mona - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 47-65

Persistent link: https://www.econbiz.de/10012502845

A multilevel process view of organizational knowledge transfer : enablers versus barriers

Vaghefi, Isaac; Lapointe, Liette; Shahbaznezhad, Hamidreza - In: Journal of management analytics 5 (2018) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011882837

Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter

Shahbaznezhad, Hamidreza; Rashidirad, Mona - In: Journal of strategic marketing 29 (2021) 6, pp. 492-513

Persistent link: https://www.econbiz.de/10012588441

The effects of political ideology and message framing on counterfeiting : the mediating role of emotions

Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214

Persistent link: https://www.econbiz.de/10012023602

Complaining practices on social media in tourism : a value co-creation and co-destruction perspective

Dolan, Rebecca; Seo, Yuri; Kemper, Joya - In: Tourism management : research, policies, practice 73 (2019), pp. 35-45

Persistent link: https://www.econbiz.de/10012004632

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Social brand management : how orientation events engage students with the university

Altschwager, Teagan; Dolan, Rebecca; Conduit, Jodie - In: Australasian marketing journal 26 (2018) 2, pp. 83-91

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Using social media for consumer interaction : an international comparison of winery adoption and activity

Szolnoki, Gergely; Dolan, Rebecca; Forbes, Sharon; … - In: Wine Economics and Policy 7 (2018) 2, pp. 109-119

With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex...

Persistent link: https://www.econbiz.de/10011959875

How to grow the sharing economy? : create prosumers!

Lang, Bodo; Botha, Elsamari; Robertson, Jeandri; … - In: Australasian marketing journal 28 (2020) 3, pp. 58-66

Persistent link: https://www.econbiz.de/10012599953