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How COVID-19 impacted cultural consumption : an explorative analysis of Gen Z's digital museum experiences
Bonel, Elena; Capestro, Mauro; Di Maria, Eleonora - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10014330892
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Live and digital engagement with the visual arts
Ateca-Amestoy, Victoria; Castiglione, Concetta - In: Journal of cultural economics 47 (2023) 4, pp. 643-692
Persistent link: https://www.econbiz.de/10014422533
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Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
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Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter; Scott, Tamsin; Stokes, Peter; Moore, Neil; … - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
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Is there an impact of digital transformation on consumer behaviour? : an empirical study in the financial sector
Uribe-Linares, Giovanna Patzy; Ríos-Lama, Cristian Armando - In: Economies : open access journal 11 (2023) 5, pp. 1-16
Digital transformation has become a notorious topic in the financial sector, as its implementation brings about a positive change in the user experience. Its relevance is seen in how scientists study it from different points of view, while it attracts the interest of financial institutions, as...
Persistent link: https://www.econbiz.de/10014319231
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Digital platforms as facilitators of dialogic co-creation of displaced object biographies
Cui, Mingshi; Vavoula, Giasemi - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012604699
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323