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~type_genre:"Aufsatz in Zeitschrift"
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Alcohol advertising : what doe...
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Advertising
5,512
Werbung
5,469
Werbewirkung
5,142
Advertising effects
5,129
Consumer behaviour
3,332
Konsumentenverhalten
3,332
Online-Marketing
1,747
Internet marketing
1,746
USA
1,008
United States
1,007
Markenführung
995
Brand management
993
Alkoholkonsum
881
Alcohol consumption
880
Brand image
834
Markenimage
834
Theorie
668
Theory
668
Social Web
640
Social web
640
advertising
615
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470
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461
Marketing management
443
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443
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405
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361
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361
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308
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308
Fernsehwerbung
278
Television advertising
278
Psychology of advertising
277
Werbepsychologie
277
Preismanagement
275
Pricing strategy
275
Viral marketing
270
Virales Marketing
270
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257
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244
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Undetermined
4,138
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529
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Article
8,935
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60
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Aufsatz in Zeitschrift
Article in journal
8,995
Graue Literatur
1,696
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1,696
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1,540
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1,360
Aufsatz im Buch
1,233
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1,233
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705
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455
Collection of articles of several authors
287
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287
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Pelsmacker, Patrick de
51
Gierl, Heribert
50
Eisend, Martin
47
Taylor, Charles Raymond
39
Dens, Nathalie
33
Septianto, Felix
33
Kaiser, Harry M.
32
Dahlén, Micael
25
Nelson, Jon Paul
24
Yoon, Hye Jin
24
Yoon, Sukki
24
Chang, Chingching
23
Huh, Jisu
23
Rosengren, Sara
23
Stafford, Marla Royne
23
Bellman, Steven
21
Reijmersdal, Eva A. van
21
Ford, John B.
20
Hudders, Liselot
19
Matthes, Jörg
19
Campbell, Colin L.
18
Choi, Yung Kyun
18
Reid, Leonard N.
18
Torres, Ivonne M.
18
Carlson, Les
17
Cheong, Yunjae
17
Phau, Ian
17
Wilbur, Kenneth C.
17
Wilson, Rick T.
17
Zaccour, Georges
17
Kennedy, Rachel
16
Pauwels, Koen
16
Romaniuk, Jenni
16
Tucker, Catherine
16
Varan, Duane
16
Wu, Linwan
16
Kinnucan, Henry W.
15
Koslow, Scott
15
Moser, H. R.
15
Mueller, Barbara
15
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Europäische Kommission
2
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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All
Journal of advertising research
383
Journal of advertising : official publication of the American Academy of Advertising
304
Journal of business research : JBR
275
International journal of advertising : the quarterly review of marketing communications
274
International journal of advertising : the review of marketing communications
247
Journal of marketing communications
226
Journal of advertising
172
Journal of promotion management : JPM
146
Psychology & marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
Journal of retailing and consumer services
113
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
92
Journal of marketing research : JMR
89
International journal of internet marketing and advertising : IJIMA
80
Management science : journal of the Institute for Operations Research and the Management Sciences
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of current issues and research in advertising : JCIRA
75
Health marketing quarterly
72
Marketing letters : a journal of research in marketing
72
Journal of historical research in marketing
71
Applied economics
69
Journal of health economics
66
European journal of operational research : EJOR
63
Marketing : ZFP ; journal of research and management
62
Journal of current issues and research in advertising
60
International journal of industrial organization
59
Journal of marketing
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Young consumers : insight and ideas for responsible marketers
54
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
International journal of hospitality management
46
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
42
Journal of global marketing
42
The journal of product & brand management
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
Journal of international consumer marketing
38
Journal of business ethics : JOBE
37
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ECONIS (ZBW)
8,995
Showing
1
-
10
of
8,995
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date (newest first)
date (oldest first)
1
Beer, wine, or spirits? :
advertising
's impact on four decades of category sales
Wilcox, Gary B.
;
Kang, Eun Yeon
;
Chilek, Lindsay A.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
Saved in:
2
Measuring the impact of branded alcohol
advertising
and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
3
Targeting gender : a content analysis of alcohol
advertising
in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
4
Alcoholic beverage
advertising
: an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
Saved in:
5
University students' perceived susceptibility to alcohol retail sales promotions
Sharma, Bishnu
;
Raciti, Maria
;
O'Hara, Rebecca
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 283-294
Persistent link: https://www.econbiz.de/10009765031
Saved in:
6
A behavioral economic model of alcohol
advertising
and price
Saffer, Henry
;
Dave, Dhaval
;
Grossman, Michael
- In:
Health economics
25
(
2016
)
7
,
pp. 816-828
Persistent link: https://www.econbiz.de/10011542519
Saved in:
7
Alcohol
advertising
and
advertising
bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul
-
2001
Persistent link: https://www.econbiz.de/10001636641
Saved in:
8
Modeling the demand for alcoholic beverages and
advertising
specifications
Larivière, Éric
;
Larue, Bruno
;
Chalfant, Jim
- In:
Agricultural economics : the journal of the …
22
(
2000
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10001456177
Saved in:
9
Alcohol
advertising
and young people's drinking
Gunter, Barrie
;
Hansen, Anders
;
Touri, Maria
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003843787
Saved in:
10
Public health,
advertising
and reality
Ambler, Tim
- In:
World economics : a journal of current economic …
10
(
2009
)
4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10003933121
Saved in:
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