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~type_genre:"Aufsatz in Zeitschrift"
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Mobilities of toponymic place...
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Markenführung
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5,784
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Aufsatz in Zeitschrift
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Melewar, T. C.
59
Bang, Nguyen
37
Merrilees, Bill
36
Loureiro, Sandra Maria Correia
35
Phau, Ian
30
Baumgarth, Carsten
28
Balmer, John M. T.
27
Gupta, Suraksha
26
Christodoulides, George
25
Foroudi, Pantea
25
Ko, Eunju
25
De Chernatony, Leslie
24
Guzman, Francisco
24
Diamantopoulos, Adamantios
23
Esch, Franz-Rudolf
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Han, Heesup
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Keller, Kevin Lane
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Sarkar, Abhigyan
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Romaniuk, Jenni
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Khan, Imran
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Rahman, Zillur
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Pitt, Leyland F.
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Iglesias, Oriol
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King, Ceridwyn
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Kunkel, Thilo
19
Roper, Stuart
19
Miller, Dale
18
Paul, Justin
18
Abratt, Russell
17
Burmann, Christoph
17
Dens, Nathalie
17
Fetscherin, Marc
17
Hollebeek, Linda D.
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Pelsmacker, Patrick de
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Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
17
Casidy, Riza
16
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Deutsches Institut für Wirtschaftsforschung
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2
Europäischer Rechnungshof
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Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Meždunarodnyj Bankovskij Kongress <11, 2002, Sankt Petersburg>
1
Universität Bielefeld
1
Wissenschaftlicher Rat für die Wirtschaftswissenschaftliche Forschung
1
Ėkspertnyj Institut <Moskau>
1
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Journal of business research : JBR
612
The journal of brand management : an international journal
554
The journal of product & brand management
385
Journal of retailing and consumer services
286
Vesnik Belaruskaha Dzjaržaŭnaha Ėkanamičnaha Universitėta : naukova-praktyčny časopis
164
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj naučno-praktičeskij žurnal
141
European journal of marketing : EJM
130
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing management : MM
107
Journal of strategic marketing
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
93
Journal of marketing
77
Journal of the Academy of Marketing Science
77
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Journal of advertising research
61
Journal of travel and tourism marketing
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
56
Journal of marketing research : JMR
56
The marketing review
55
International journal of contemporary hospitality management
53
Business horizons
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The journal of consumer marketing
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ECONIS (ZBW)
11,460
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1
Impact of place brand names on destination image
Gertner, Rosane K.
;
Freire, João
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
Saved in:
2
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
3
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
4
Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas
;
Lodorfos, George
;
Vandewalle, Ian
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
Saved in:
5
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
6
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
7
Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin
;
Panda, Rajeev Kumar
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
Saved in:
8
Place branding as Bandung City's competitive advantage
Tresna, Pratami Wulan
;
Chan, Arianis
;
Alexandri, …
- In:
International journal of economic policy in emerging …
12
(
2019
)
2
,
pp. 182-189
Persistent link: https://www.econbiz.de/10012104402
Saved in:
9
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara
;
Beeton, Sue
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
Saved in:
10
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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