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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
4
Konsumentenverhalten
4
Actor visibility
1
Ad-evoked feelings
1
Advertising
1
Artificial intelligence
1
Benchmarking
1
Business cycle
1
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1
CSR ad pretesting
1
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Corporate Social Responsibility
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Customer experience management strategies
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Dienstleistungsqualität
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Domestic care
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E-commerce
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Emotion
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Aufsatz in Zeitschrift
Article in journal
9
research-article
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English
9
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Grimes, Anthony
9
Kitchen, Philip J.
2
Abboud, Liliane
1
Banister, Emma
1
Davies, Gary
1
De Saille, Stevienna
1
Doole, Isobel
1
Ganz, Benjamin
1
Hampson, Daniel P.
1
Han, Joon Hye
1
Hannibal, Claire
1
Kipnis, Eva
1
MacGoldrick, Peter J.
1
McLeay, Fraser
1
Nazifi, Amin
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Potter, Stephen
1
Stafford, Tom
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Story, Victoria
1
Verleye, Katrien
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Williams, Russell
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Zolkiewski, Judy
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Journal of business research : JBR
2
Corporate communications : an international journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of service research
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Journal of small business and enterprise development
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ECONIS (ZBW)
9
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1
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9
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1
Profiling the capabilities of SMEs to compete internationally
Grimes, Anthony
;
Doole, Isobel
;
Kitchen, Philip J.
- In:
Journal of small business and enterprise development
14
(
2007
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10003435997
Saved in:
2
Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Grimes, Anthony
;
Kitchen, Philip J.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10003436721
Saved in:
3
Involvement and the influence of online third-party endorsements
Williams, Russell
;
Grimes, Anthony
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10003938231
Saved in:
4
Memory enhances the mere exposure effect
Stafford, Tom
;
Grimes, Anthony
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 995-1003
Persistent link: https://www.econbiz.de/10009691195
Saved in:
5
A typology of consumers based on money attitudes after major recession
Hampson, Daniel P.
;
Grimes, Anthony
;
Banister, Emma
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 159-168
Persistent link: https://www.econbiz.de/10011902879
Saved in:
6
Stepping out of the shadows : supporting actors' strategies for managing end-user experiences in service ecosystems
Story, Victoria
;
Zolkiewski, Judy
;
Verleye, Katrien
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 401-411
Persistent link: https://www.econbiz.de/10012257633
Saved in:
7
How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims
Ganz, Benjamin
;
Grimes, Anthony
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 476-486
Persistent link: https://www.econbiz.de/10011966631
Saved in:
8
Service robots in long-term care : a consumer-centric view
Kipnis, Eva
;
McLeay, Fraser
;
Grimes, Anthony
;
De …
- In:
Journal of service research
25
(
2022
)
4
,
pp. 667-685
Persistent link: https://www.econbiz.de/10013396032
Saved in:
9
When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Han, Joon Hye
;
Grimes, Anthony
;
Davies, Gary
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10014493933
Saved in:
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