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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
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The art of entrepreneurial market creation
Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
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Entrepreneurial marketing : between entrepreneurial personality traits and business performance
Sarwoko, Endi; Nurfarida, Iva Nurdiana - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 105-118
Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
Persistent link: https://www.econbiz.de/10012520018
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Entrepreneurial marketing in online businesses : the case of ethics minority entrepreneurs in the UK
Anwar, Muhammad Naveed; Daniel, Elizabeth - In: Qualitative market research : an international journal 19 (2016) 3, pp. 310-338
Persistent link: https://www.econbiz.de/10011598488
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
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Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups
Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954
104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate …
Persistent link: https://www.econbiz.de/10011824805
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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
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Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100
With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....
Persistent link: https://www.econbiz.de/10014507346