This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

Part I How can we know who is happy? Conceptual and methodological issues -- Objective happiness / Daniel Kahneman -- Ecological momentary assessment / Arthur A. Stone, Sual S. Shiffman, Marten W. DeVries -- Measurement issues in emotion research / Randy J. Larsen and Barbara L. Fredrickson --...