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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen

Kamenz, Uwe (ed.) - 2003

Persistent link: https://www.econbiz.de/10001753842

Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner

Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree); … - 2012

Persistent link: https://www.econbiz.de/10009620589

Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios - 2012

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management …Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of … them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight …