Part I. The Food and Agricultural Marketing System Overview -- 1. Evolution of Agricultural and Food Markets, Policies and Programs-Walter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University -- 2. Expectations and Realities...

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.