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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Theory in marketing
Cox, Reavis (contributor); Alderson, Wroe (contributor);  … - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674815
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Markets and marketing in developing economies
Moyer, Reed (ed.); Hollander, Stanley C. (ed.) - 1968
Persistent link: https://www.econbiz.de/10000569450
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The demand for durable goods
Harberger, Arnold C.; Muth, Richard F.; Burstein, Meyer L. - 1960
Persistent link: https://www.econbiz.de/10002335263
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Research in consumer behavior
Kollat, David T. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000576241
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Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935