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"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...
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interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are … brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands … are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patrio's paradox" and …
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Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China …-market digital strategies an oxymoron in the luxury fashion industry? Insights from China -- 9. American Products in China: How Much …
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, and the future of cash in various monetary systems, contrasting case studies from China, Japan, Korea, and Singapore with … also of considerable relevance in Asia. Singapore and South Korea, for example, are relatively advanced in the use of … Korea -- Domestic Liquidity Conditions and Monetary Policy Policy and Singapore -- Fully Reserve-backed Money: A Solution to …
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