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The faces and stakes of brand insertion
Villers, Sandrine (ed.); Lefait, Sébastien (ed.) - 2022
Persistent link: https://www.econbiz.de/10013201754
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in …
Persistent link: https://www.econbiz.de/10014372517
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Consumer-citizens of China : the role of foreign brands in the imagined future China
Tian, Kelly (ed.); Dong, Lily (ed.) - 2010
China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies …
Persistent link: https://www.econbiz.de/10012794047
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.);  … - 2024
Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...
Persistent link: https://www.econbiz.de/10014495475
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...
Persistent link: https://www.econbiz.de/10013504664
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and … economies. The book offers a much needed resource for students, scholars and practitioners. Frederica Brooksworth is an academic …
Persistent link: https://www.econbiz.de/10013504679
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687