in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding … -- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future …

-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How … IM such as country entry modes and choices, international branding decisions, managing cross-border seller …-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new …

MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2 … in business management, marketing and branding, professional development, EdTech and Curriculum development. Emmanuel … area of interest is ABCDE of Marketing Communications - Advertising, Branding, Communications, Digital and Ethics. He has …

, marketing and branding, professional development, EdTech and Curriculum development. Emmanuel Mogaji is a Senior Lecturer in … Communications - Advertising, Branding, Communications, Digital and Ethics. He has authored and edited over ten books on branding … specialises in Public Relations, Media and Branding. Before coming to academia, she worked as a communications consultant for …

examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting …-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … marketing, strategic management, and branding"-- …