"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Die im 2013 erschienenen Buch "Städte als Marken" dargestellten Grundlagen werden in dieser neuen Publikation weiter gedacht. Autoren aus Stadtmarketing, Beratung und Wissenschaft schildern ihre Erfahrungen mit Markenprozessen und zeigen, wie die Herausforderungen der Zukunft gemeistert werden...

The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies...

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...