Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a … competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A … Case Study of Southern Sweden -- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine …

Part I: Introduction -- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques …-Olivier Pesme and Katia Laura Sidali -- Part II: Competitive strategies in the wine tourism sector -- Chapter 2. Cornering … Authenticity in Wine Tourism: the case of Tuscany. Cristina Santini, Alessio Cavicchi and Giovanna Bertella -- Chapter 3. Knowledge …