about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2 …: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector …

Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study …