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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter (contributor) - 1965
Persistent link: https://www.econbiz.de/10000674811
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
Rabe, Christina (ed.); Lieb, Johannes (ed.);  … - 2003
Customer Relationship Management, Online-Marktforschung, Relevanz der Markenführung und Verkaufsaktionen im Handel auf ihre …
Persistent link: https://www.econbiz.de/10011402178
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
Rabe, Christina (ed.); Hörschgen, Hans (honouree) - 2003
Persistent link: https://www.econbiz.de/10001768099
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice
Diamantopoulos, Adamantios - 2012
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product...
Persistent link: https://www.econbiz.de/10014016437
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Market devices
Callon, Michel (ed.); Millo, Yuval (contributor);  … - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003513414