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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009375388
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. - 2012
Marketingplaner und -entscheider stehen vor der Herausforderung, in hart umkämpften Märkten das Interesse von Konsumenten für ihre Waren und Dienstleistungen zu gewinnen. Die rasante Verschiebung vom Produkt- zum Aufmerksamkeitswettbewerb zwingt die Praxis, Botschaften emotional zu gestalten...
Persistent link: https://www.econbiz.de/10014015594
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek (contributor); Sojkin, Bogdan (contributor) - 2010
Persistent link: https://www.econbiz.de/10013444695
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Research perspectives on social media influencers and brand communication
Watkins, Brandi (ed.) - 2021
Persistent link: https://www.econbiz.de/10013462467
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Marketing für Elektromobilität
Hennig, Alexander (ed.) - 2020
Persistent link: https://www.econbiz.de/10012228057
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Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
Schneider, Uli (ed.); Hoika, Jürgen (ed.) - 2023
PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry -- Chapter 1. Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company -- Chapter 2. Digital Customer Engagement in the Automotive Semiconductor Industry:...
Persistent link: https://www.econbiz.de/10014289545
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Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Hünerberg, Reinhard (ed.); Heise, Gilbert (contributor);  … - 1995
Persistent link: https://www.econbiz.de/10014272767
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340