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Tata's business and growth strategy
Selvan, N. Kalai (contributor); Kalai Selvan, Natarajan (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803580
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China branding : cases from Zhejiang
Liu, Martin J. (ed.); Luo, Jun (ed.) - 2019
Persistent link: https://www.econbiz.de/10012035838
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China Branding : Cases from Zhejiang
Liu, Martin J. (ed.); Luo, Jun (ed.) - 2019 - 1st ed. 2019
Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 …’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 … Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building …
Persistent link: https://www.econbiz.de/10012398893
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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
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Psychologie der Markenführung
Florack, Arnd (ed.) - 2007
Persistent link: https://www.econbiz.de/10003356188
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …
Persistent link: https://www.econbiz.de/10014372517
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Images, Branding und Reputation von Destinationen : Herausforderungen erfolgreicher Markenentwicklung
Scherhag, Knut (ed.); Eisenstein, Bernd (ed.) - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10012666924