Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National … Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices …

Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …

studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable … Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media … management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to …

-Hypes geht es um Fragen der Unternehmenskultur, um interne Kommunikation oder auch Social Governance. Die Kapitel umfassen …