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International marketing : analysis and strategy
Onkvisit, Sak; Shaw, John J. - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10001808893
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The global market : developing a strategy to manage across borders
Quelch, John A. (ed.) - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001906836
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10001506515
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Global marketing management
Kotabe, Masaaki - 2004 - 3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred (ed.); Meffert, Heribert (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000423352
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Internationales Marketing : Zukunftsperspektiven in Europa und im internationalen Umfeld ; Prof. Dr. Hans Günther Meissner aus Anlaß der Emeritierung
Reichmann, Thomas (contributor); Meissner, Günther (honouree) - 1995
Persistent link: https://www.econbiz.de/10000553124
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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International marketing : an annotated bibliography
Cavusgil, S. Tamer; Nevin, John R. - 1983
Persistent link: https://www.econbiz.de/10000045272