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ECONIS (ZBW)
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1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
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2
Global marketing and
advertising
: understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
3
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
4
Bibliographie der Werbeliteratur : Verzeichnis deutschsprachiger Literatur ab 1945
Schönenborn, Friedhelm
;
Engau, Fritz
-
1983
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000072602
Saved in:
5
Der Leitfaden für Presse und
Werbung
Essen-Stadtwald : Stamm
;
anfangs: Essen : Verl. Kontor
-
Ausg. [1.]1947 - [6.]1953; 7.1954 - 24.1971
Persistent link: https://www.econbiz.de/10000350124
Saved in:
6
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and
advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
7
Stamm : Leitfaden durch Presse und
Werbung
; Verzeichnis und Beschreibung periodischer Publikationen, Rundfunkanstalten und Werbemöglichkeiten in Deutschland
Essen : Stamm
-
Ausg. 25.1972-76. Ausgabe (2023) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000352678
Saved in:
8
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
9
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1989
Persistent link: https://www.econbiz.de/10000797035
Saved in:
10
The handbook of European
advertising
: media planning, marketing analysis, and country-by-country profiles
Bennett, Roger
-
1993
Persistent link: https://www.econbiz.de/10000425127
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