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Subject
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Marketing
170
Management
37
Marketingmanagement
15
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
Psychological aspects
7
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
6
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5
Communication in marketing
5
Internet
5
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5
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5
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5
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5
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5
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Mathematisches Modell
4
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Werbung
4
China
3
Consumers' preferences
3
Corporate culture
3
Customer services
3
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Type of publication
All
Book / Working Paper
175
Type of publication (narrower categories)
All
Bibliographie
Article in journal
6,969
Aufsatz in Zeitschrift
6,969
Aufsatz im Buch
2,371
Book section
2,371
Graue Literatur
2,167
Non-commercial literature
2,167
Hochschulschrift
1,986
Collection of articles of several authors
1,502
Sammelwerk
1,502
Thesis
1,485
Working Paper
1,135
Lehrbuch
1,094
Arbeitspapier
1,006
Aufsatzsammlung
966
Textbook
912
Konferenzschrift
761
Dissertation u.a. Prüfungsschriften
652
Bibliografie enthalten
584
Bibliography included
584
Case study
417
Fallstudie
417
Conference proceedings
364
Ratgeber
265
Guidebook
247
Amtsdruckschrift
222
Government document
222
Handbook
197
Handbuch
197
Congress Report
185
Statistik
162
Wörterbuch
143
Glossar enthalten
139
Glossary included
139
Festschrift
128
Article
115
Statistics
98
Fallstudiensammlung
89
Einführung
82
Reprint
82
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Language
All
English
163
German
6
Undetermined
6
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
175
Showing
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1
Inspired
marketing
! : the astonishing fun new way to create more profits for your business by following your heart
Vitale, Joe
;
Perrine, Craig
-
2008
Persistent link: https://www.econbiz.de/10004907666
Saved in:
2
Queueing methods for services and manufacturing
Hall, Randolph W.
-
1991
Persistent link: https://www.econbiz.de/10004117151
Saved in:
3
Lean six sigma service : applications and case studies
Furterer, Sandra L.
-
2009
Persistent link: https://www.econbiz.de/10004938561
Saved in:
4
A complete and balanced service scorecard : creating value through sustained performance improvement
Tyagi, Rajesh Kumar
;
Gupta, Praveen
-
2008
-
1. pr.
Persistent link: https://www.econbiz.de/10004917977
Saved in:
5
Sales and distribution management
Chunawalla, S. A.
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004923723
Saved in:
6
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
7
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
8
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
9
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
10
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
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