What's your story? : storytelling to move markets, audiences, people, and brands
Ryan Mathews, Watts Wacker
| Year of publication: |
2007
|
|---|---|
| Authors: | Mathews, Ryan ; Wacker, Watts |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Marketing | Werbesprache | Erzählen | Storytelling | Economic aspects | Corporate culture |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 222 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-227742-6 ; 0-13-227742-5 |
| Classification: | Marktwirtschaft ; Graphikdesign |
| Source: |
Persistent link: https://www.econbiz.de/10004265046