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Marketing
114
Management
50
Advertising
28
Kundenmanagement
24
Verbraucherverhalten
22
Werbung
20
Marketingmanagement
19
Unternehmen
19
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15
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278
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Bibliographie
Article in journal
14,893
Aufsatz in Zeitschrift
14,893
Hochschulschrift
4,926
Aufsatz im Buch
3,380
Book section
3,380
Thesis
3,372
Dissertation u.a. Prüfungsschriften
1,893
Collection of articles of several authors
1,750
Sammelwerk
1,750
Graue Literatur
1,678
Non-commercial literature
1,678
Lehrbuch
1,588
Aufsatzsammlung
1,556
Textbook
1,210
Bibliografie enthalten
870
Bibliography included
870
Case study
844
Fallstudie
844
Arbeitspapier
810
Working Paper
810
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617
Ratgeber
573
Guidebook
510
Handbook
366
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366
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223
Glossar enthalten
153
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153
Conference paper
136
Konferenzbeitrag
136
Wörterbuch
131
Collection of articles written by one author
116
Sammlung
116
Festschrift
112
Fallstudiensammlung
108
Einführung
83
Bibliografie
72
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72
Universitätsschrift
71
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Chaffey, Dave
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Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Foxall, Gordon R.
3
Port, Michael
3
Stevens, Robert E.
3
Altstiel, Tom
2
Arens, William F.
2
Dann, Stephen
2
Dann, Susan
2
De Chernatony, Leslie
2
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2
Earls, Mark
2
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2
Farris, Paul W.
2
Fill, Chris
2
Grow, Jean
2
Heath, Robert L.
2
Hollensen, Svend
2
Jobber, David
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Peelen, Ed
2
Proctor, Tony
2
Schaefer, David H.
2
Schiffman, Stephan
2
Simkin, Lyndon
2
Sugars, Bradley J.
2
Tungate, Mark
2
Aaker, David A.
1
Abrahams, David
1
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1
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Advertising Research Foundation
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Great Britain / Competition Commission
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International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
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Robert Wood Johnson Foundation
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Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
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Bibliography series / American Marketing Association
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Bibliothek des Sports
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Business services training package
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Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
IFIP
1
International business and management
1
Journal of travel and tourism marketing
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
What every engineer should know
1
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USB Cologne (EcoSocSci)
278
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The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success
Hodge, Richard
;
Schachter, Lou
-
2006
Persistent link: https://www.econbiz.de/10004491168
Saved in:
2
Competing for choice : developing winning brand strategies
Finskud, Lars
-
2006
-
Repr.
Persistent link: https://www.econbiz.de/10004504849
Saved in:
3
Customer relationship management
Peelen, Ed
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004508499
Saved in:
4
Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
Port, Michael
-
2006
Persistent link: https://www.econbiz.de/10004508513
Saved in:
5
Get noticed - get referrals : build your client base and your business by making a name for yourself
Lublin, Jill
;
Steisel, Mark
-
2008
Persistent link: https://www.econbiz.de/10004540121
Saved in:
6
The ultimate know-your-customer approach : using behavioural finance to retain and acquire wealthy clients
Pompian, Michael
-
2007
Persistent link: https://www.econbiz.de/10004544794
Saved in:
7
Relationships that enable enterprise change : leveraging the client-consultant connection
Carucci, Ron A.
;
Pasmore, William A.
-
2002
Persistent link: https://www.econbiz.de/10004711115
Saved in:
8
Customer relationship management
Peelen, Ed
-
2005
Persistent link: https://www.econbiz.de/10004826675
Saved in:
9
The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill
;
Jaffe, David
-
2008
Persistent link: https://www.econbiz.de/10004910141
Saved in:
10
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life
Fragasso, Philip M.
-
2008
Persistent link: https://www.econbiz.de/10004918566
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